Product Example
This complete example demonstrates how to use the Churp schema to represent a physical product offer. It includes every applicable property for a premium cricket bat, showcasing full support for pricing, availability, relationships, fulfilment, actions, features, modifiers, and more. Use it as a reference for how to structure real-world product data in a commerce-ready format.
JSON
{
"@context": "https://www.churp.dev/context/v1.0.json",
"offer": {
"name": "Acme Monogram Pro Cricket Bat",
"producer": "Acme Sports",
"version": "2025",
"category": "Cricket Bat",
"manufactured_in": "England",
"quantity": 1,
"build_time": "5-7 working days",
"included_items": ["Acme Monogram Pro Cricket Bat", "Premium Bat Cover"
],
"value": [
{
"countries": ["United States of America"],
"base_price": "$399",
"original_price": "$449",
"import_duties_paid": true,
"price_including_tax": true,
"tax_amount": "$32.00"
}
],
"identifier": {
"type": "GTIN",
"value": "5012345678901"
},
"transaction": {
"type": "one-time",
"methods": ["Visa", "Mastercard", "American Express", "PayPal"]
},
"availability": [
{
"countries": ["United States of America"],
"excluded_regions": ["Scottish Highlands"],
"excluded_postal_codes": ["IV*"],
"stock_state": "in_stock",
"stock_quantity": 3,
"languages": ["en-us"]
}
],
"relations": {
"often_bought_with": [
{
"offer_name": "Acme Elite Batting Gloves",
"offer_url": "https://store.acmesports.com/products/elite-batting-gloves",
"stock_state": "in_stock"
}
],
"requires": [
{
"offer_name": "Acme Bat Oil",
"offer_url": "https://store.acmesports.com/products/bat-oil",
"stock_state": "in_stock"
}
],
"compatible_with": [
{
"offer_name": "Acme Deluxe Bat Stand",
"offer_url": "https://store.acmesports.com/products/deluxe-bat-stand",
"stock_state": "in_stock"
}
],
"fallbacks": [
{
"offer_name": "Acme Classic Cricket Bat",
"offer_url": "https://store.acmesports.com/products/classic-cricket-bat",
"stock_state": "in_stock"
}
],
"upsells": [
{
"offer_name": "Acme Signature Edition Cricket Bat",
"offer_url": "https://store.acmesports.com/products/signature-edition-cricket-bat",
"stock_state": "in_stock"
}
]
},
"fulfillment": [
{
"method": "Express Delivery",
"timeframe": "2-3 working days",
"price": "$15",
"tax_amount": "$1.20",
"countries": ["United States of America"],
"excluded_regions": ["Alaska"],
"excluded_postal_codes": ["99*"],
"note": "Order by 1pm for same-day dispatch. Working days are Monday to Friday.",
"included_items_override": ["Acme Monogram Pro Cricket Bat", "Premium Bat Cover"
],
"carbon_footprint": "420g CO₂e",
"build_time_override": "1-2 working days"
}
],
"promotions": [
{
"benefit": "Free bat cover with every purchase",
"countries": ["United States of America"],
"minimum_age": 14,
"subscribed_email_required": false,
"user_type": "all",
"minimum_purchase_amount": "$0",
"note": "Limited time offer while supplies last",
"custom_rules": ["Offer valid for one free cover per order"],
"linked_offer": "https://store.acmesports.com/products/premium-bat-cover"
}
],
"media": [
{
"source": "https://cdn.acmesports.com/products/monogram-pro-front.jpg",
"position_preference": 1,
"description": "Acme Monogram Pro Cricket Bat on grass pitch"
},
{
"source": "https://cdn.acmesports.com/products/monogram-pro-angle.jpg",
"position_preference": 2,
"description": "Detailed shot of the premium English Willow grain"
}
],
"features": [
{
"name": "weight",
"description": "Average weight of the bat",
"value": "2.7 lbs"
},
{
"name": "material",
"description": "Premium English English Willow, Grade 1",
"value": "English Willow"
},
{
"name": "length",
"description": "Full size bat length",
"value": "33.5 inches"
},
{
"name": "handle",
"description": "Shape and construction of the handle",
"value": "Oval, reinforced cane"
}
],
"terms": {
"policies": [
{
"title": "Return Policy",
"overview": ["returns accepted within 30 days of delivery"],
"reference_url": "https://acmesports.com/legal/returns-policy.pdf"
}
],
"warranties": [
{
"overview": ["1-year manufacturer warranty against defects"],
"reference_url": "https://acmesports.com/legal/warranty.pdf"
}
]
},
"contact": [
{
"method": "phone",
"handle": "+1-888-ACME-BAT",
"hours": "09: 00-17: 00",
"timezone": "EST",
"days": ["monday", "tuesday", "wednesday", "thursday", "friday"
],
"intent": ["orders", "support"]
},
{
"method": "email",
"handle": "support@acmesports.com",
"hours": "09: 00-17: 00",
"timezone": "EST",
"days": ["monday", "tuesday", "wednesday", "thursday", "friday"
],
"intent": ["general"]
}
],
"customer_context": {
"recommend_if": ["Looking for a premium, match-ready cricket bat", "Competitive club or school cricket"
],
"not_recommended_if": ["Requires a bat under 2.5 lbs", "Batting in hard tennis ball leagues"
],
"problem_it_solves": ["Need for a powerful, reliable bat for competitive cricket"
],
"frequently_asked": [
{
"question": "Is the bat ready to use out of the box?",
"answer": "We recommend oiling and knocking in before first match use."
}
],
"gender": "unisex",
"age-range": "14–60"
},
"lifecycle": {
"stage": "new",
"estimated_lifespan": "4 years",
"estimated_maintenance": ["apply bat oil monthly", "replace grip each season"
],
"estimated_ownership_cost": ["$20/year maintenance"
],
"discontinued_on": "2028-12-31",
"repairability": "moderate",
"carbon_footprint": "11.4kg CO₂e"
},
"ux_preference": {
"tone": "premium",
"brand_color": "#D2232A"
},
"documents": [
{
"title": "Monogram Pro Bat User Guide",
"overview": "How to prepare, maintain, and care for your Acme cricket bat",
"intent": ["how to setup"],
"file_url": "https://acmesports.com/guides/monogram-pro-user-guide.pdf",
"language": ["en-us"]
}
],
"ratings": {
"label": "product rating",
"average_value": 4.9,
"total_count": 112,
"score_range": "0–5",
"best_score": 5,
"reviews": [
{
"reviewer": "Sam K",
"date": "2025-07-18",
"score": 5,
"content": "Superb feel and balance. Outperforms every bat I've owned.",
"media": ["https://cdn.acmesports.com/reviews/monogram-pro-bat-review1.jpg"]
}
],
"collected_by": "Trustpilot"
},
"recognitions": [
{
"title": "ECB Approved",
"type": "certification",
"issuing_body": "England and Wales Cricket Board",
"summary": "Approved for competitive league play",
"proof": "https://ecb.co.uk/documents/acme-monogram-pro-certificate.pdf"
}
],
"instructions": [
{
"care": ["wipe with dry cloth after each use", "store in provided bat cover"
],
"setup": ["apply bat oil before first use", "knock in the bat for at least 6 hours"
],
"disposal": ["recycle at local sports equipment center"],
"warnings": ["do not expose to water", "do not use for indoor cricket"
],
"usage": ["use only with standard leather cricket balls"]
}
],
"modifiers": [
{
"label": "Grip Style",
"explainer": "Choose your preferred handle grip",
"options": [
{
"value": "Chevron Grip",
"countries": ["United States of America"],
"base_price_delta": "$0",
"original_price_delta": "$0",
"tax_amount_delta": "$0",
"quantity_delta": 0,
"add": {
"actions": [
{
"label": "Buy now",
"target": "https://store.acmesports.com/checkout/add/monogram-pro-bat-chevron-grip",
"intent": "User wants to buy the Acme Monogram Pro Cricket Bat now"
}
]
}
},
{
"value": "Matrix Grip",
"countries": ["United States of America"],
"base_price_delta": "+$7",
"original_price_delta": "$7",
"tax_amount_delta": "$0.60",
"quantity_delta": 0,
"add": {
"actions": [
{
"label": "Buy now",
"target": "https://store.acmesports.com/checkout/add/monogram-pro-bat-chevron-grip",
"intent": "User wants to buy the Acme Monogram Pro Cricket Bat now"
}
]
}
}
]
}
]
},
"seller": {
"commercial_name": "Acme Sports",
"entity_name": "Acme Sports Ltd.",
"locations": [
{
"branch_name": "New York Showroom",
"address_line": "350 Fifth Avenue",
"postal_code": "10118",
"city": "New York",
"country": "United States of America",
"intent": ["purchase", "support"]
}
]
}
}