ux_preference

Specifies stylistic preferences that guide how the offer is visually and tonally presented. Enables consistent alignment with brand and offer style.

tone

Description

Specifies the intended stylistic or emotional character to guide presentation. Supports consistent alignment with brand positioning.

Guideline

Avoid evaluative or subjective terms. Must express style, not value.

Correct Example

"tone": "premium"

Incorrect Example

"tone": "expensive"

layout

Description

Suggests a specific visual structure for presenting options when default behaviour may not suffice. Used to guide display of complex or layered choices.

Guideline

Use the enumerated values.

Enumerated Values

• modifiers_table — Shows selectable options in a structured table
• modifiers_multi_step — Guides user through each modifier

brand_color

Description

Defines the highlight visual colour for aligning the UI with brand identity. Allows for visual consistency across experiences.

Guideline

Exposed colour value in either hex or RGB format.

Correct Example

"brand_color": "#FF5733"

Incorrect Example

"brand_color": "Orange"